Sample report

See exactly what you get, before you enter a URL.

This is an anonymized report from a real B2B software audit, with the company details changed. Every finding on your own report carries the same six parts.

Website readiness score

example-b2b.com · baseline 12 August 2026

41/100

Band: Needs work · measured from the live site, not estimated.

Do now

Do next

Later

Findings, in priority order

Four of the eleven findings from this report are shown.

Do nowAI crawler access

ClaudeBot and PerplexityBot are disallowed

What we found: robots.txt contains Disallow: / for ClaudeBot and PerplexityBot.
Evidence: Fetched https://example-b2b.com/robots.txt — lines 14 and 19.
Why it matters: Two of the four engines your buyers use cannot fetch a single page, so no content or authority work can reach them.
What to change: Replace both blocks with Allow: / , or scope the Disallow to /app/ and /account/ only.
Owner: Engineering or whoever owns DNS and hosting
Effort: 15 minutes
How we verify: We re-fetch robots.txt and confirm both agents are permitted.

Do nowEntity and brand clarity

No Organization schema on the homepage

What we found: One JSON-LD block, type WebSite only. No Organization or sameAs.
Evidence: Parsed 1 JSON-LD script in the homepage HTML.
Why it matters: Assistants resolve brands as entities before naming them. With no Organization node and no sameAs links, the brand is ambiguous against three similarly named companies.
What to change: Add an Organization node with name, url, logo, description and sameAs links to LinkedIn, Crunchbase, G2 and X.
Owner: Marketing, with a developer to deploy
Effort: 1 hour
How we verify: We re-parse the page and confirm a valid Organization node with at least three sameAs links.

Do nextAnswer-ready page structure

2 of 24 subheadings read as a buyer question

What we found: Subheadings are feature names ('Unified ingest', 'Composable layer').
Evidence: Extracted 24 H2/H3 elements; 2 matched a question or direct-answer pattern.
Why it matters: Assistants match a prompt to a heading and lift the sentence beneath it. Feature-name headings never match how a buyer phrases the question.
What to change: Rewrite the top six subheadings as the questions buyers ask, and put a two-sentence direct answer immediately under each.
Owner: Content lead
Effort: Half a day per page
How we verify: We re-fetch the page and re-run the heading pattern check.

LaterAuthor and company credibility

No named author or last-updated date

What we found: No author byline, no dateModified, no link to a team page.
Evidence: No author meta tag, Person node or visible byline in the HTML.
Why it matters: Attribution and freshness signals influence whether a citation-first engine is willing to quote a page.
What to change: Add a byline linking to a real team bio and expose dateModified in both the visible page and the schema.
Owner: Content lead
Effort: 2 hours plus template change
How we verify: We confirm an author signal and a dateModified value on re-audit.

The 30/60/90 day plan

Days 1–30

Unblock ClaudeBot and PerplexityBot, publish an accurate sitemap
Ship Organization and FAQPage schema across templates
Rewrite the three highest-value pages as answer-ready
Re-audit and record the readiness delta

Days 31–60

Answer pages for the six buyer questions with the most pipeline attached
Comparison page per major competitor, written honestly
Directory, review-platform and profile consistency pass
First competitor share-of-voice comparison

Days 61–90

Authority: press placement, podcast appearances, credible third-party references
Internal linking pass across the new answer cluster
Weekly re-audits with the score trend reported to the exec team
Second competitor comparison to show movement

The free audit produces the score and the prioritized findings automatically. The 30/60/90 plan is written by a strategist and comes with the verified visibility audit.

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