B2B SaaS
When a buyer asks an assistant for options, be on the shortlist.
B2B SaaS is the clearest case for AEO: the buyer's first move is a comparison question, the answer names three or four vendors, and everyone else is invisible for the rest of the evaluation.
Audit your product site
No account needed. We fetch your homepage, robots.txt and sitemap and score how ready your site is for AI search. This measures readiness, not rankings. How we measure
The questions that decide your pipeline
Assistants get asked the same shapes over and over. Each one should have a page on your site that answers it plainly:
- Best <category> tools for <segment>
- <Competitor> alternatives
- <You> vs <competitor>
- How much does <category> software cost
- Does <category> software integrate with <system>
- Is <you> SOC 2 compliant / where is data stored
Why SaaS sites underperform here
Marketing sites are written to persuade, so the facts an assistant needs are the ones that are missing: pricing, integration lists, security posture, deployment options, and honest comparison language. Pages built entirely in a JS framework with no server-rendered content compound the problem.
What we do about it
Server-rendered answer pages for each question shape, SoftwareApplication and Organization schema, a genuine comparison page per major competitor, factual pricing and security pages, and third-party corroboration in the places assistants already read — review sites, directories and press.
Questions we get
We already invest in SEO. Is this duplicated work?
It builds on it. Existing authority and content is exactly what makes AEO improvements measurable — which is why we start with teams who already publish.
Next steps
Start with the free readiness audit above. When you want a human-reviewed diagnosis or help completing the fixes, there is a step for that too.